Bharatendu Kapoor
Last Assignment: Lead the Sales & Marketing function for TAFE Group as President- Sales & Marketing for 8.5 years. Reporting to CEO & Group Chairman. TAFE is part of Amalgamation Group of company’s & contributes over 65% of turnover to Amalgamation Group. Manufacturers & sells Massey Ferguson & Eicher brand of tractors across the domestic market & also exports to 81 different countries. TAFE currently is World No. 2 Company by tractor volumes. Besides tractors, TAFE group also has Implements manufacturing (Brand- Agristar), Plastic Injection Molding Division, Hydraulic pump division & two Dealerships for Skoda & Tata Motors.
Prior to TAFE, worked with M&M Group for over 32.5 years. Joined as Graduate Engineer Trainee in Tractor Division from college campus after doing B. Tech in Agricultural Engineering in 1985. Completed PGCBM from MICA @ Ahmedabad in 2016-17.
Has been conferred with Honorary Doctorate in Sales & Marketing by American Management University, California in May’26.
Represented Tafe Group in TMA’s managing committee & remained Honorary Chairman of TMA’ s Marketing Committee for 8 years.
Has worked in leadership positions in M&M Group for Automotive Sector, Mahindra Tractors, Swaraj Tractors (post acquisition by M&M) & in Spares Business Unit for Auto & Farm Sectors.
Achievements:
· Massey brand has become the preferred choice of customers in select markets & able to differentiate the Massey & Eicher brands with very strong & unique value propositions. Both brands are growing business consistently across geographies.
· Spares Business: Handled a turnover of 3000 Crores with 94% plus fill rates & built well-oiled supply chain including warehousing. Business was chosen for MD’s TOP 10 award in 2017 for business excellence.
· Automotive Sector (Mahindra): Headed S&M team for domestic sales. Bolero brand attained position of No-1 SUV in India, Pick-up segment share grew to 77%. Channel Reach improved from 216 to 379. Iconic products like Scorpio, Xylo, & Maximo were launched.
· Mahindra Tractors achieved WORLD LEADERSHIP by volume in 2010 & Swaraj got revived & became No-2 brand in Domestic tractor industry in 2012 & continues to hold these positions.
· Worked on ground in markets like Delhi, Haryana, Rajasthan, Karnataka, Punjab, Haryana, MP & UP.
· Has worked as Team Leader for Channel Process improvement with consultancy support from McKinsey & Co.
Non-Executive Positions held in both companies:
· Member of Business Leadership Council @ TAFE from 2017 to 2026.
· Remained advisor to Vice Chairman from 2025 to 2026.
· Member: Farm Strategy Board (2012- 2017),
· Farm Product Council member (2010-2014)
· Auto & Farm Sector – CSR Council member (2012-2017)
· Mahindra Group Diversity Council – Member (2012-20-17)
· Mahindra Leadership University- Mentor: Sales & Marketing Council (2012-2017)
· Auto & Farm Sector – Business Excellence Council (2012-2015)
· Member: Purchase Executive Council (2015 to 2017)
· Member: M101 – Mahindra Group Leadership Council till 2017.
Family:
Parents: Leading retired life at Mandi in Himachal Pradesh.
Spouse: Doctorate in Botany from Punjab University Chandigarh – now homemaker.
Elder son completed MBBS from Chandigarh & MS-ENT from KIMS Bhubaneshwar & pursuing Fellowship Program @ MAA ENT Hospitals, Hyderabad.
Younger son completed his MBBS from NITTE & pursuing MD @ UCMS-New Delhi.